For the second consecutive year, Feeding America will partner with General Mills, Subway, 24 Hour Fitness, Walgreens, The Biggest Loser to encourage Americans to lose weight through the Pound for Pound Challenge. The program is built around the incredible success of The Biggest Loser, a reality show that challenges and encourages overweight contestants to shed pounds in a safe manner through diet and exercise. Each person who pledges to support St. Vincent de Paul Food Recovery Network Food Bank is helping people in the local community.  Donations will be delivered to those food banks when the Challenge ends.

There are two main ways to participate in Pound for Pound:

1. Pledge pounds through the www.pfpchallenge.com website or

1. Raise funds through Challenge PLUS, an online tool you can share with your friends and family.  Reach this site through www.feedingamerica.org/challengeplus

Individuals can go to www.PFPChallenge.com to pledge their weight-loss goals. For every pound pledged, the Pound for Pound Challenge sponsors will donate 14 cents to Feeding America, up to a maximum donation of $800,000.

Team Recruitment Opportunities

There are many opportunities surrounding  Team Recruitment  for the Pound for Pound Challenge. Click here to download a two-page overview on team recruitment that can be used to groups, organizations and corporations interested in forming teams.  In the toolkit, you’ll find:

• How-To information that walks you through the steps it takes to form a Support Team or a Fundraising Team for the Pound for Pound Challenge.
• Ideas to help you rally your team, get them involved and keep them activated throughout the Pound for Pound Challenge time frame.
• Pound for Pound Challenge Quick Facts to give your organization all the info they need to be informed and motivated to sign up.
• An e-mail template you can quickly customize and distribute to spread the word within your organization.
• A downloadable Pound for Pound poster you can post in appropriate areas of your place of business or meeting area to build awareness and sign-ups in your organization.
• Newsletter copy for you to use in your organization communication efforts.

Challenge PLUS

Challenge PLUS officially launched over the last few weeks. To create a new team or personal page within your Food Bank’s team go to www.feedingamerica.org/challengeplus, click the “Get Started” button and  follow the prompts.

We all likely know someone affected by hunger and can help them in a big way by simply participating in the Pound For Pound Challenge. Take the Pound for Pound Challenge and help us “Lose Nationally. Feed Locally.” Visit  to sign up www.PFPChallenge.com today.

Pound for Pound, we can fight hunger in our community!