For every pound you pledge to lose through June 30, 2010, the Pound For Pound Challenge will donate 14¢ to Feeding America® — enough to deliver one pound of groceries to a local food bank. $800,000 maximum donation. General Mills, The Biggest Loser, Feeding America and St. Vincent de Paul have joined forces to support the Pound For Pound Challenge. Individuals can sign up at www.pfpchallenge.com to pledge their weight loss goals.